[Image: Tanja Deman]
In an earlier post, I connected typography and bookmaking to James Gibson’s theory of affordances, the idea that perception is layered less with the properties of individual objects and more with the possibilities for action they enable or afford. The basic idea of this application is that books provide a detailed and intentional set of affordances for a certain kind of understanding, and that typography and bookmaking are from this perspective intricate material practices for the installment of conversions in apprehension, for the reshaping of awareness through the mode of discursive engagement.
As I noted in the original post, on this view books are things we think with and through rather than storehouses we download from. The art of writing and bookmaking, then, is the intentional creation of affordances that make such transformations of experience possible. The book is the environment in which such affordances can endure. It’s in the context of designed affordance environments—settings…
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