“We can never fully exhaust the ordinary – how could we? For as sure as we try to get close, the ordinary becomes something else. Elusive – in the same way that words, peoples, names and symbols become strange if we concentrate on them too long. Neither does anyone grasp the ordinary in sheer ignorance, because its ordinariness just evaporates in retrospect. The ordinary claims little attention only because it is ordinary and is implicitly taken on that account. The extraordinariness of the ordinary has to be rejected if its implicitness becomes something we unavoidably accept. Yet, its givenness appears unproblematic insofar as it remains unacknowledged. The ordinary is what happens when we’re concentrating on something else: it is what constitutes the ontological furniture of the world.
Nevertheless, the ordinary remains drastically important, as it always was: and yet its implicitness already remains curiously forgotten, waiting to be exposed or made present. As Charles Bernstein writes in The Art and Practice of the Ordinary, “any attempt to fix the ordinary pulls it out of the everydayness in which it is situated, from which it seems to derive its power.” Representations and objectifications of the ordinary claim transparency to its own cost.
“Science” wishes to naturalise the ordinary into a neat little piecemeal encroachments of textbook knowledge and then move towards the next eliminative paradigm. Technology commandeers the ordinary seeking to render it more efficient and effective for the benefits of, well, hardly anyone but futurists. Traditionalists seek to undermine the ordinary in favour of some primordial ordinary which benefits some reactionary stupor. Global neo-liberalism commandeers the ordinary even further, waging that no-one will change anything in it for lack of time or for opposing the marketplace. Everyone has access to the ordinary, even though the ordinary remains unaccessible.
Yet it seems that whatever we do, whatever new particle is discovered, whatever new economic theory found, or new conceptual scheme offered – the coordinates of “normality” and “convention” might change, for some at least, but soon after the ordinary returns, with a hidden shrug and an hour to kill. Faster computation and digital transmission may have egged a generational shift of Western production, knowledge, communication, control, community, yet the ordinary still prevails only by re-shifting and re-configuring itself: different uses, words, things, together with different uses of words and things. The concrete acknowledgement of banal yet entirely extra-ordinary things constitute the bizarre ecology of the ordinary, which operates regardless: detached memes, first-world jokes, boredom, mediocre top 10s, compassion, political intrigue, scoops, as well as emotional heartache.
Different cultures, tribes, gangs, and communities have their ordinaries: everyday customs and uses, most different, some utterly indifferent to one other. Some ordinary customs hold the relevancy of others to account. Yet the ordinary is clearly there, unshakeable and implicit, yet also unmistakable and haunting, without any essence of natural custom to which it can be easily assigned. It has just a background assumption of ‘bleh’, or ‘meh’ with no distinctive features to explicitly signal its silent functioning.”
read the rest @http://www.furtherfield.org/features/articles/ordinaryism-alternative-accelerationism-part-1-thanks-nothing