One of the stereotypical notions that are used to characterize the post-modern turn is that “It” championed the end of grand/meta-narratives, but it might be more useful these days to focus on how various “micro” studies (ethnographic, phenomenological, etc) have brought to light the lack of any actual common standards/norms of measure at work in our practices, so we must be wary of attempts to re-vitalize/naturalize underlying/overarching themes/cycles/etc.
http://oregon.academia.edu/DanielaVallegaNeu
see also: http://sociologicalimagination.org/archives/3222
In this podcast Stephen Turner, plenary speaker for the theory stream at this year’s BSA conference, talks about his new book Explaining the Normative. The discussion explores changing theories of normativity and the different meanings they hold for philosophy and social science.
synthetic zerØ 
I’m with you on the choreographic (I think I sent you some related Erin Manning a while back who I often find more useful/interesting than Massumi, tho I love the idea of a Sense Lab) but not so sure about the establishment/logic/grammar part, that aside the degree to which we can attend to (and eventually cultivate) the habitual and start to flesh out a better neurophenomenology of what Freud called sublimation ( and leave behind the search for the holy grails of the Sublime) than the better off we should be. Alva Noe has had some interesting exchanges will choreographers that are worth checking out: http://www.nypl.org/audiovideo/william-forsythe-alva-no%C3%AB
attending to expressions and expectations/receptions are all vital, I actually don’t think that there are structural rules/logic to languages but that’s a whole other discussion (tho if we get to working out some particulars/case-studies down the road where it comes up we can pick it up than), YES all of living is an achievement, doings if you will, no steady/solid states…
for anyone else who might find themselves in the middle of this exchange without a map:
http://www.erinmovement.com/