how can you tell the difference between orange juice and agent orange if the same massive system connects them at levels outside your comprehension?
-Don DeLillo, Underworld

working off this article by Bruce Robbins
http://arcade.stanford.edu/occasion/orange-juice-and-agent-orange
see also: http://criticalanimal.blogspot.com.au/2014/07/simply-neoliberalism-or-algorithms-of.html