“Ac­cor­ding to the re­sur­gent in­te­rest in mat­ters aes­t­he­ti­cal across the cul­tu­ral and so­ci­al sci­en­ces, the­re is a need to en­ga­ge, or re-en­ga­ge, with aes­t­he­tic con­cepts and sen­si­bi­li­ties to ex­plo­re the con­tem­pora­ry pro­duc­tion of the so­ci­al. This de­ve­lop­ment is ba­sed on re­con­side­ring aes­t­he­tics as ais­the­sis, in the sen­se of an in­tert­wi­ned dou­ble of sen­se per­cep­ti­on and af­fec­tivi­ty, i.e. a sub­ject’s emo­tio­nal in­vol­ve­ment in af­fec­tive at­mo­s­phe­res. My talk will out­li­ne the con­tours of an un­der­stan­ding of or­ga­niza­t­i­on, or ra­ther forms and pro­ces­ses of or­ga­ni­zing, as the on­go­ing enact­ment of what ma­kes sen­se and what can be sen­s­ed. Sin­ce what can be sen­s­ed, and thus what ma­kes sen­se, seems in­cre­a­sin­gly con­di­tio­ned by the ubi­qui­ty and per­va­siven­ess of di­gi­tal me­dia, re­con­side­ring the aes­t­he­tics of or­ga­niza­t­i­on of­fers a po­ten­ti­al­ly ent­i­cing mee­ting of me­dia and or­ga­niza­t­i­on theo­ry.”